UX/UI BeautyBabble

BeautyBabble: Simplified Discovery for Skincare Communities.

Role: End-to-End Designer (Solo)   |   Duration: 4 Weeks   |   Tools: Figma   |   Focus: Research, Surveys, & Usability Testing

Every day, beauty enthusiasts waste 30+ minutes scrolling through sponsored posts and unreliable reviews. For a potential platform, this erodes trust and destroys user retention from day one.

Finding a trustworthy beauty recommendation shouldn't feel like detective work. Users are drowning in sponsored posts and biased reviews, wasting precious time and money on products that don't deliver.

Affinity Map

Survey responses revealed that 'Transparency' and 'Authenticity' were not isolated requests, but the foundational requirements connecting all other user needs. Users don't blindly trust experts or amateurs. They trust a system one built on transparency, verified experiences, and unfiltered community discussion that cuts through the promotional noise.

User Journey

Information Architecture

Refining the Experience Through Feedback

The comparison above highlights the final adjustments made to improve usability based on feedback. Key changes include

• Visual Hierarchy: Introduced more white space (negative space) to reduce clutter and let the content breathe.

• Accessibility: Replaced hidden menus with exposed category chips and added instructional placeholder captions to guide user input.

• Systematic Consistency: Standardized the UI components and spacing scales, ensuring a cohesive visual rhythm across every screen.

The Consumption Experience

The Discovery & Contribution Flow

Conclusion:

The app addresses the UX/UI challenges and pain points identified, such as information overload, complex navigation, and authenticity concerns.

• User-Centered Design: The app streamlines beauty product discovery by offering minimalistic, intuitive navigation and personalized content.

• Authentic Community Engagement: Enhanced features like transparent reviews and genuine discussions empower users to make informed beauty decisions.

• Personalized Search and Discovery: The app enhances user experience by offering advanced search functionality and personalized product recommendations.
  
  Open prototype experience the design.