UX/UI Beauty Babble

UX/UI: Beauty Babble

I'm set to deepen my understanding of User Experience Design on digital interfaces, enhancing my skills in applying various cognitive design methods and collaborative problem-solving.

Project Summary:

The Beauty Babble project aims to create a community-driven social platform tailored for women interested in beauty topics. It addresses common UX/UI pain points such as

• Information overload

• Promotional content overshadowing genuine discussions

• Complex navigation.

Solutions include streamlining product presentation, promoting authenticity through user empowerment, enhancing search functionality with filters, implementing a tagging system, and designing intuitive navigation with a minimalist approach. Insights from user surveys emphasize the importance of review authenticity, transparency, community discussions, and visual content like video tutorials, guiding the project's focus on user engagement features.

Affinity Map:

Based on a multiple-choice survey conducted to understand the pain points of users seeking a platform based on user-generated content.

Main Pain Points Identified from the Survey:

• The survey shows users struggle to find reliable reviews

• Trust professional

• User-generated content equally

• Important of Transparency
  
  

User Journey:

Information Architecture:

They discover products mainly via social media and personal connections. Transparency is somewhat important, with a preference for community discussions and personal recommendations. Video tutorials are favored for presentations, suggesting visual content is highly effective. These insights should guide enhancements in review authenticity and user engagement features.

Color Scheme and Typography

UI Components

Prototype Mockup

HIGH FIDELITY DEMO CLICK HERE

Conclusion:
The app addresses the UX/UI challenges and pain points identified, such as information overload, complex navigation, and authenticity concerns.

• User-Centered Design: The app streamlines beauty product discovery by offering minimalistic, intuitive navigation and personalized content.

• Authentic Community Engagement: Enhanced features like transparent reviews and genuine discussions empower users to make informed beauty decisions.

• Personalized Search and Discovery: The app enhances user experience by offering advanced search functionality and personalized product recommendations.